Bjelin to showcase new herringbone range at NWFA Expo

Bjelin is excited to present its latest wood flooring innovations at the NWFA Expo in Charlotte, USA, from April 15–17, 2025. As the premier trade show dedicated exclusively to wood flooring, NWFA provides the perfect platform to introduce a more sustainable and high-performance flooring collection.

“NWFA is an essential event for us, and we look forward to connecting with retailers, distributors and contractors,” says Bob Naida, Bjelin’s Residential and Commercial National Sales Manager in the US. “Our team is especially eager to showcase our latest herringbone flooring – designed for effortless installation, exceptional durability and sustainability beyond traditional options.”

The newly launched Woodura Herringbone 2.0 redefines a timeless pattern with modern innovation. Featuring the patented Woodura surface technology, this range maximizes the use of raw materials, delivering 100% real wood floors that are three times stronger than engineered wood. Designed for versatility, it supports various installation patterns, including traditional herringbone, double, triple, ladder, and block patterns. Available in a sleek Select grading and finished with a commercial pro matte finish, this herringbone collection offers both durability and aesthetic excellence.

In addition to the herringbone range, Bjelin will show its highly regarded Woodura Planks 3.0 collection. This flooring offers a sophisticated wood aesthetic, available in a range of colors, formats and surface treatments to suit diverse interior styles.

All Bjelin’s flooring products are designed for fast and easy installation using the 5G fold-down locking system, developed in-house by sister company Välinge Innovation. This glue- and nail-free technology ensures a seamless, secure fit, making installation more efficient.

Visit Bjelin at NWFA 2025, booth 1718, to experience the next generation of wood flooring.