New Bjelin flooring hits the US at TISE

Bjelin is thrilled to reveal its latest flooring at The International Surface Event (TISE) in Las Vegas, USA, from January 27–29, 2025. Innovative, more sustainable and with a sleek Scandinavian design, Woodura flooring is ideal for both residential and commercial spaces.

“We’re excited to network and showcase our new and updated Woodura Herringbone 3.0,” says Bob Naida, Bjelin’s Residential and Commercial National Sales Manager in the US. “TISE is an inspiring event that calls for equally inspiring products — and that’s exactly what we plan to deliver.”

Apart from the new herringbone range, which boasts new formats and colors, Bjelin will showcase Woodura Planks 3.0 in multiple plank formats, surface treatments and nature-inspired hues.

“Our team has worked tirelessly to combine cutting-edge technology, quality raw wood materials, sustainability and Scandinavian design, and we can’t wait to share these solutions with retailers, architects, designers and flooring professionals,” says Bob Naida.

Bjelin's hardened wood floors, Woodura flooring, feature the patented Woodura technology, a high-quality solution that maximizes the use of raw materials while creating 100% real wood floors that boast three times the strength of engineered wood floors. The improved dent- and water-resistance makes them ideal in busy home as well as high-traffic commercial settings.

You can meet Bjelin in booth 1657.