At Bjelin, we’re all about creating innovative floors that make your home or workspace more beautiful, practical and long-lasting. With a focus on sustainability and cutting-edge technology, our floors strike the perfect balance between durability and style.
As part of the Pervanovo Invest AB Group, we work closely with our sister company Välinge Innovation AB – creators of the click floor – blending world-class innovation with craftsmanship. From our factories in Sweden and Croatia, we craft both timeless wood floors and innovative flooring made from ground-breaking new materials. Using FSC-certified wood and generations of expertise with Slavonic oak, we ensure quality in every product.
With a legacy of pioneering flooring solutions, Bjelin continues to push the boundaries of design and function, driven by our passion for innovation and respect for people and the environment.
To produce and sell high-quality flooring, furniture and wood materials featuring groundbreaking technologies - always with a focus on sustainability.
To be pioneers, forever challenging conventional ideas and creating global impact with ground-breaking innovations within the flooring and furniture industry.
We shape our industry with innovative technologies and products that last for generations.
Bjelin is part of Pervanovo Invest AB, a family-owned business founded by the Pervan family.
The group’s story began in 1993 with the establishment of Välinge Innovation AB, the company that first invented and patented the famous click floor.
Välinge and Bjelin founder Darko Pervan has extensive experience in the flooring industry, dating back to the 1970s at Perstorp AB, where he led the development of the world’s first laminate flooring.
In recent years, Pervanovo has grown beyond technology development and licensing, expanding into large-scale flooring production under the Bjelin brand. The group, which generates annual revenue of more than SEK 3bn (ca $310m) and employs around 1,200 people, is also active in property management in Sweden and tourism in the Dubrovnik region of Croatia.
The image shows Pervanovo’s headquarters in Viken, Sweden, with Välinge Innovation AB and Bjelin’s flooring factory visible in the background.
Bjelin is headquartered in Helsingborg, Sweden, where the company also operates its central distribution hub for the Nordic markets. The business focuses primarily on wood-based products, transforming responsibly sourced timber and veneers into high-performance flooring and furniture through advanced manufacturing technologies.
Wood is Bjelin’s main raw material, since it’s a renewable resource that stores carbon and can be recycled. Through continuous innovation, the company strives to maximize the value of every tree by using as little raw material as possible while creating durable products with a long service life.
All the wood-based products are developed in-house and manufactured in Bjelin’s own factories within the EU using certified European timber. By using advanced technology, the ambition is to produce high-quality European-made products that can compete successfully with imports from low-cost manufacturing regions.
Välinge Innovation is a global leader in technical advancements for the flooring and furniture industries. Founded in 1993 by Darko Pervan, Välinge revolutionized the industry by inventing the first mechanical locking system for floors, simplifying installation without the need for glue or nails – a game-changing advancement that continues to shape flooring today.
With over 3,500 patents, Välinge licenses its innovative technologies to hundreds of companies worldwide. All development is carried out at its cutting-edge facility in Viken, which is considered the most advanced R&D center for flooring technology in the world. Bjelin and Välinge work closely together, combining large-scale industrial manufacturing with advanced technology development, with Bjelin using Välinge’s groundbreaking patented innovations in its flooring and furniture production.
With multiple factories in Croatia, we have access to Europe’s largest continuous oak forest, Spačva. This is included in the 36% of Croatia covered by forests. Encompassing 98,320 acres and holding FSC certification, it constitutes a fifth of all Croatian oak forests.
For our flooring production, we rely on the expertise of highly skilled professionals who have honed their craft in the region for generations, traditionally refining the renowned Slavonic oak into wine barrels. Today, they bring that same dedication to producing premium Bjelin floors and furniture, ensuring exceptional quality and durability.
We design, develop and manufacture our floors in-house at state-of-the-art factories in Sweden and Croatia, using high-quality FSC-certified wood. Our newest facility, Ogulin 2 in Croatia, is set to become the largest wood flooring production site in the world.
The facility specializes in the highly automated production of Woodura flooring, also known as hardened wood flooring, using Bjelin’s and Välinge’s groundbreaking technology developed in Sweden.
The manufacturing facility comprises approximately 645,000 sqft of production space on a 3.5 million sqft site, strategically located along the motorway between Zagreb and Split. Serving as the hub of Bjelin’s European operations, the facility is designed for future expansion, allowing additional production lines to be introduced as demand grows.
Bjelin Spačva in Vinkovci is our largest facility for processing oak, strategically located at the edge of the renowned Spačva forest. This site is home to our largest and most advanced veneer production facility. The factory also includes its own sawmill, which processes the portion of the oak raw material not suitable for veneer production into components for furniture manufacturing. This enables us to maximize the value of every tree and use timber resources more efficiently.
We also utilize sawdust and other wood waste for the large-scale production of wood pellets for bioenergy, and to further enhance our eco-friendly operations, we aim to generate a significant portion of our electricity with solar panels on the factory roofs.
As part of our commitment to excellence, Bjelin Spacva, together with our other facility, Bjelin Otok, positions us as Europe’s leading manufacturer of oak veneers, serving both the flooring and furniture industries. In-house veneer production is essential to ensuring the high quality of our flooring and furniture products.
Bjelin Otok, located in the heart of Croatia’s Spačva forest, specializes in producing high-quality oak veneer for our long and wide hardened wood floors. Bjelin Otok is one of the most advanced veneer production plants in Europe, recognized for its extremely high standard of oak veneer.
Otok has refined its production processes for speciality veneers, enabling individual veneer sheets to be seamlessly joined into large, intricate veneer panels with exceptional precision and craftsmanship. These oak veneer sheets are then efficiently utilized in our pressing lines, enabling the production of ten of millions of square feet of our Woodura hardened wood flooring.
The Bjelin Požega facility manufactures furniture – primarily tables – based on the innovative Woodura technology. Bjelin Požega also produces a wide range of oak flooring accessories, including thresholds, skirting boards, stair nosings and other matching finishing profiles.
This state-of-the-art facility in Viken, Sweden, has been designed to combine research and product development with large-scale manufacturing of Woodura flooring, also called hardened wood flooring.
With advanced technology and a streamlined production process, this factory can produce tens of millions of square feet of flooring annually, making it an efficient production facility.
The factory is equipped with superior laboratory and testing equipment for the evaluation and development of new flooring types, surface finishes, wood powders and other innovations. This work is carried out in close collaboration with sister company Välinge.
Bjelin Viken plays a vital role in meeting the growing global demand for Woodura flooring, which is renowned for its durability and efficient use of raw materials. By combining pioneering innovation with large-scale manufacturing, the Viken facility is central to Bjelin’s and Välinge’s mission to deliver high-quality wood flooring solutions to homes and commercial environments worldwide.
