Bjelin launches striking Contrast Collection in the US

Bjelin has launched a carefully curated Contrast Collection that celebrates the distinct characteristics of the renowned Spačva oak. The new, vibrant hardened wood range was created through the fusion of technology and ageless craftsmanship and suits both residential and heavy-traffic commercial environments.

“We recognised the opportunity to craft a more dynamic floor by leveraging our existing colors and creating stark contrasts,” said Emanuel Lidberg, Head of Design at Bjelin. “Drawing on our Scandi-inspired palette, the Contrast Collection makes a statement while blending harmoniously with our Hardened Wood 3.0 range.” 

Utilising its access to a state-of-the-art R&D department via Välinge Innovation, Bjelin has pioneered a cutting-edge approach to enhancing wood's natural structure. Due to the ground-breaking Woodura technology empowering the hardened wood floors, it was possible to employ a sophisticated array of nine precision-engineered brushes to seamlessly integrate contrasting pigments into the surface, highlighting the natural grain of the oak.

Woodura makes hardened wood floors three times stronger than traditional engineered wood options, with enhanced resistance to water and dents. Paired with the leakproof 5G Dry floor locking system, these floors ensure lasting durability and boast a superior class 33 pro matt lacquer – Bjelin’s toughest to date.

These powerhouse floors, made with European, FSC-certified wood from Croatia, are available in an XL format and a Nature grading. They redefine the game in residential and commercial design, injecting a sleek, tech-savvy edge that screams innovation.

Bjelin looks forward to sharing more news as the company continues to grow its business.